Before parents of students in the Rocky Point School District can access their child’s final report card, they are now required to watch a five-minute public service announcement about the dangers of substance abuse.
“Not My Child: Suffolk’s Drug Epidemic,” came about as a result of the rising rates of substance-related deaths on the island. In Suffolk County alone, there were approximately 82 documented heroin overdose deaths last year, compared to 38 in 2010.
“The launch of this groundbreaking campaign to raise awareness is a critical step toward reducing the alarming rates of prescription drug and opiate abuse we have experienced in Suffolk County and across our nation,” said County Executive Steve Bellone.
The PSA has received thousands of unique views since it was first made public. Featured in the video are Suffolk County residents Tracey Budd and Brian Phillips who both lost children to substance abuse.
“My hope is for parents to be aware, to not turn a blind eye,” said Budd. “Don’t be afraid to do your job as a parent – it may save their life.”
“As a community, we must work together to fight the growing
drug epidemic,” said Legislator Sarah Anker. “Through the County’s partnership
with the Rocky Point School District, this public service announcement can
alert parents of the warning signs of drug use and also offer them support and
“I applaud the brave parents for sharing their stories in the video, in the hope that they will save another child’s life.”
What do you think of the new campaign to fight substance abuse? Share your thoughts in the comments section below.