Is-A-Love Cafe Opens in Space Vacant for Two Years in Sound Beach

Cafe opens where butcher closed down two years ago on Echo Ave. in Sound Beach.

After Antonio's Prime Butcher closed in early 2011, Sound Beach had a vacancy in the business district on Echo Avenue for close two years.

That was until Adrianne Johansson found the location and opened up Is-A-Love Cafe. Something Sound Beach has been without, Johansson designed the cafe as a place where people can come and relax, without feeling rushed.

"I wanted to open up a small coffee shop with a 'Friends' [the TV show] kind of appeal, something that makes you feel really comfortable when you’re here," she said. "A lot of places it seems like you’re rushed in and out and you don’t get that feeling you can sit and relax."

Johansson, who has 23 years of experience in the hospitality business, was born in Manhattan and raised in the Catskills before coming to Rocky Point in 1998. She owned Johnny's Bar and Grill in Miller Place before selling and taking a break, working as a private chef in Pennsylvania.

She found the location on a fluke, as it popped up on her Craigslist when he wasn't even looking. She sent her daughter to look at the place, and after seeing the inside Johansson said she envisioned it right away. The name, she says, came from when she texted her husband one day.

"My cellphone four years ago used to read the text messages out loud, and it read 'I love you' as 'is-a-love', so it just caught on after that," she said.

The cafe had a soft opening on Jan. 16 leading up to the grand opening on Feb. 2 in which famed competitive eater Ed 'Cookie' Jarvis brought a crowd to the new place. Since then, she has settled on hours and used social media to promote the business.

"Facebook, Instagram and Twitter have been a great tool, and they’ve been coming as far as Mastic Beach," she said. "I even have Facebook comments from Florida, it’s been great."

The cafe serves a wide array of food and drinks, offers free wi-fi and is open Tuesday through Sunday from 8 a.m. - 3 p.m. You can also 'Like" Is-A-Love on Facebook here.

Adrianne March 12, 2013 at 06:29 PM
Will be open 7am - 12 noon on St. Pattys serving green hottie cakes, grab your hot coffee and breakfast sandwich on the way to parade!!! See u all there, is aaaaaa love!
jane klopp March 24, 2013 at 06:02 PM
We wish you much success. It looks like a great place to be. Our best to you. Bob and Jane
Adrianne March 29, 2013 at 03:23 PM
Thank you so much, much Love from Glenn and Adrianne in beautiful Sound Beach New York
Adrianne March 29, 2013 at 05:25 PM
We will be open Easter Sunday, come start the festivities with a good hot breakast prepared fresh always to order By Chef/Owner Adrianne Is aaa love!
Adrianne April 10, 2013 at 01:43 AM
Wednesdays Is-A-Love Cafe presents Psychic Nite Out 5-10pm featuring small plates menu. Is-a-love Friday Nites is Open mic 7pm-10pm so much local talent here come hang with us or participate!! Nice night out! Lite fare menu and goodies is aaaa love!


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